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Ecom - FAQ |
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I wish to put up a
web site that would allow online transaction of
goods and services my company offers. How do I
go from here?
The most important
point when starting such a venture is the
business idea. You need to determine what you
want to do, who would be your customers, why
would they buy from you and not from a physical
store or from a competitor and how you can bind
those customers to your site. Determine the
probable size of the market, how you plan to
deliver the goods or the services and how best
to collect the payments. The easiest and
cheapest way to do online sales is to join one
of the shopping malls that are already
operational. Different malls offer different
services. But in general, you can enter your
products into a database, you can enter your
prices and you can collect money through a
online payment system that uses
a common merchant account that is already set
up. The money that is due to you will be paid to
you from the operator of the mall. In this case
you do not need to worry about buying hardware,
getting it connected to the Internet. All this
are done for you.
The above approach is mainly for startup
companies. If you have an established business,
you might want to have a web site that blends in
with the company's image and style and you might
want to offer features that might not be
available in a shopping mall that serves many
shops. In this case, the easiest approach is to
look for one of the off-the-shelf merchant
products available from a number of vendors.
Each of these products is capable of being
customized and the prices vary from a couple of
thousand dollars up to a couple of hundred
thousand dollars. Please be aware that you may
need to spend the same amount on customization
as you did for the software.
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How do I make sure that people
are aware of my web presence?
The main techniques for that are the
presence in search
engines and the references from
other web sites. In order to be picked up by the
search engines you can connect
your website to their websites and fill out the
appropriate forms that they provide for this
purpose. Alternatively, there are available
services that is chargeable for a fee.
References from other websites are probably more
effective. This means that you will cross-link
to your web site with those of
others. |
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Where do I find the
skills needed for eCommerce?
Very probably, you may not have the
skills necessary to setup and run such a shop
front yourself. If your company is big, you may
want to consider hiring the appropriate skills.
However, another option is to ask a
system integration company or ecom
consulting to set up the whole
system for you. In this case you can avoid the
long-term obligations of hiring your own staff.
The system integrators or ecom
consulting will charge you for the
service. If you determine that you need a rework
of the site, you can ask for a quotation. If you
are happy with how things are going (or you
determine to give up the service), you have no
further cost. If your company is big and
established, you may want to consider a bigger
project where the shop front is directly talking
to your back-end system, e.g. an MRP/ERP system.
This way changes in prices and products offered
are immediately available on the web site
without further maintenance. Also, using this
back-end integration, the stock status can be
checked before promising delivery dates. If your project is of massive scale, even
if you want to use external ecom
consultants services (which might
be very advisable if your IT-department has no
eCommerce experience), you will probably need
some in-house skills so as to monitor and
interface with the team from the integration
company.
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How much cost is
involved in starting an Internet
venture?
Well, that ranges from a couple of
thousands dollars (such as sharing a shop front
with others) to multi-million dollars (such as
competing directly with big corporations like
Amazon. COM). There is plenty of venture capital
available in Europe and the U.S. Such companies
are constantly looking out for promising
business ventures. If your business idea is
promising, funding on the order of several
millions can be available. |
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What options do I have for
payment services?
There are several options that include:
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Credit card payment.
Credit cards are the obvious choice
in many cases, though they may not be the only
and best option.
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Cash-on-delivery.
This
is the PizzaHut method. The person who delivers
the goods also collects the money. Very safe
option - goods delivered, money collected.
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Conventional invoice-based
billing scheme.
This is feasible in
all cases where you already have a business
relationship with the buyers. You send out the
goods and you send out invoices separately. In
this case, the web is just a different way of
receiving orders which otherwise would have been
accepted via fax.
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Inclusion of amount in other
bills that you send out.
This is for
companies that already have an ongoing regular
billing implemented, e.g. utilities, phone
companies, other regular services.
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Subscription schemes with
up-front payments.
This is a very
good method. You collect money up front and then
you supply goods as you go along. Very suitable
for regular services. This can also be
implemented using Giro deductions. Cash
card.
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